Hiring: Content Lead

If you can’t help but squirm when an article is poorly formatted or feel overwhelmed with respect for  a compelling, contextual CTA and personalized landing page experience, then this job is for you.


We’re looking for a versatile, talented Content Lead to join our small team of technical marketing experts at Flywheel. If you’re the right person, you understand that great digital content is the content that performs best, and that performance is a function of strategy, creativity, and technical execution.


Flywheel works with some of the world’s top high-growth digital consumer brands, such as lululemon, Good Inside, Willful, and Lighthouse Labs. You’ll work directly with our clients and be responsible for developing full-funnel, multi-channel strategies for digital content that drives performance—from planning to production management to analysis.


You’ll report to the Sr. Content Lead, working with both our Organic and Paid growth teams, with the opportunity to build your own team under you over time.


We take a holistic, data-based approach to content, considering it the centre of the flywheel for marketing outcomes. You won’t just be writing articles (although, you’ll do some of that, too) – you’ll manage visuals, plan email automations, provide CRO recommendations, and get the opportunity to think strategically about your clients’ success.


This is a full-time, remote-first position, well-suited to someone who has solid experience working in a creative strategist capacity.


The right person has 3-6 years’ experience or equivalent skills across the following:


  • Full-funnel, multi-channel content strategy and management
  • Writer team management
  • Client communications
  • Email copywriting
  • Writing / Editing
  • A range of content formats (landing pages, quizzes, infographics, photo/video)
  • Improving and optimizing content production processes with AI

Bonus points:


  • Eye for visual content
  • Email/SMS Automations
  • Content calendar management
  • Measurement, analytics, and reporting
  • SEO Content
  • CRO
  • Graphic design
  • Newsletter management
  • Use of AI for premium content creation
  • PR experience
  • Link-focused content strategy and production
  • Short form scriptwriting
  • Ad copywriting

We encourage you to apply even if you don’t have some of the skills or experiences listed. This variable role calls for a varied skill set and we’re excited to hear about your unique skills, drive and a passion for learning!


Here’s what makes someone a great fit for Flywheel:


  • You are a highly capable communicator, able to coordinate effectively with clients, the leadership team, direct reports, and contractors.
  • You can manage yourself in a remote environment– that means you’re driven, have strong attention to detail, and understand both project and time management.
  • You’re constantly looking for growth opportunities, and thrive when you’re able to embody the most strategic expression of your role.
  • You’re entrepreneurial – you’ve had your own website, side project or business (or would like to).

To Apply


Want to stand out from the rest of the applicants? Email people (at) flywheel.digital introducing yourself and providing a brief explanation of why you are interested in this position or why you think you’d be great for the role. We’ll be even more intrigued to meet you if you include some of your work that you’re particularly proud of, and explain the strategy and / or results that were achieved! Due to volume, we’re not able to contact everyone who applies. However, all applications will be considered for future opportunities.


About Flywheel


We are a boutique Canadian growth marketing agency with a unique approach to digital. Engineers use mechanical flywheels to create consistent energy outputs. We use a digital flywheel to create consistent business outcomes. By leveraging our expertise in traffic, conversion, and analytics, we create marketing systems that are self-reinforcing. We believe we’ve validated our approach: we’ve doubled our revenue every year since launching in 2018, worked with top Canadian brands like lululemon and Lighthouse Labs, and won high-profile industry awards, including Search Engine Land’s Boutique SEO Agency of the Year. 


Unlocking freedom, growth, connection and craft is at the heart of our philosophy of work. We believe in enabling our team through flexible work practices, individualized career paths and team-wide learning. In addition, we provide all full-time employees with a strong benefits package including full dental coverage, discretionary Health Spending and Remote Wellness Accounts, a generous Leave policy and two Team-Wide Retreats (‘Bursts’), annually. We believe great work necessitates diverse perspectives and we take an inclusive approach to our workplace environment and hiring practices.