Case Study: SEO For Hitcase
Increase in Users From organic Search
Increase in Target SERP Positions
Increase in Revenue From Organic Search
Hitcase is a publicly traded, Vancouver-based company that designs and manufactures the world’s most innovative iPhone cases, lenses, and mounts. They’ve established themselves as a premiere brand in the adventure category with their use of high-quality protective materials and their innovative Link system.
Emmalee Brunt
Marketing and communications manager at Hitcase
Hitcase
“The team at Flywheel Digital positioned themselves as a major asset to our business. They’ve been instrumental in developing new opportunities to increase qualified website traffic, online visibility and revenue goals month over month. I would recommend their services to any business, big or small.”
Context
Hitcase came to Flywheel for help driving more qualified traffic to their website from search. They had a strong presence on social media and in retail, but felt their website was underperforming from an SEO perspective.
Process
After performing a technical audit of the Hitcase website, we discovered three main areas of improvement:
- Their website’s design assets were causing an unnecessarily high load time.
- Hitcase needed to explicitly identify target keywords for many of their cases.
- They hadn’t yet delineated to Google between their Canadian and USA sites.
As such, all of these issues were causing Google to have a difficulties understanding when to show Hitcase in the search results. Working alongside the Hitcase team, we established a baseline of performance for key terms and identified the best opportunities to drive qualified traffic. After developing a strategic framework, we moved right into a technical implementation of our recommendations. We then continued to work with Hitcase on an ongoing basis to ensure SEO best practices were followed.
Result
In a three-month period after implementing the findings, Hitcase saw the following results:
Snapshots of Hitcase
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