Case Study: Paid Advertising For Meatme
More Revenue Than Spent on Ads
Increase in Revenue Attributed to Campaign
Meatme redefines “farm to table” by connecting consumers directly to local, pasture-raised meat products online. They take pride in supporting local farmers through a completely transparent supply chain.
Founder & CEO
“Flywheel was a great additional resource for our team. Their process for getting us off the ground was smooth, and continuing to have Michael as a helpline for specific questions is really nice.”
Flywheel took the following actions to set Meatme up for success:
- Implemented tracking best practices for Shopify and Google Analytics, including filters, funnel tracking, UTM conventions, and cross-domain tracking.
- Established a funnel-based advertising structure on Facebook based on their activity, moving people from awareness, to engagement, to conversion.
- Implemented Dynamic Product Retargeting – in other words, people who visited Meatme’s pork received ads for pork, and the same for chicken, fish, etc.
- Meatme’s 2-week initial campaign launch was immediately profitable, selling 2.25x in Revenue more than they spent on ads.
- Meatme continues to use the Flywheel’s best practices and setup today as they’ve scaled up their online advertising.
Snapshots of meatme.ca's sites
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