Case Study: CRO For The Good Stuff
eCommerce Conversion Rate
The Good Stuff sells direct-to-consumer ready-to-blend smoothie packs. But they have a key problem: what the heck is a ready-to-blend smoothie pack?
Flywheel helped them overcome this friction through a user-centric approach to updating their ordering system on mobile.
In January 2019, we identified via Google Analytics indicated that users on mobile were converting at a far lower rate than desktop. Although this is common, mobile traffic made up 55% of The Good Stuff’s traffic, representing a significant opportunity to improve.
Through review of screen recordings, we found that users were having a difficult time keeping track of their order on mobile – this was particularly important as The Good Stuff has specific rules for order quantities (e.g. minimum 6 smoothies, 12 for free delivery, etc).
To address this, we reworked the mobile order function to include single-tap cart review and persistent filters + guides as the user scrolls.
In a two-month period after implementing the findings, The Good Stuff saw a 179% increase in mobile conversion rate:
Snapshots of Our Work
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