Case Study: CRO For The Good Stuff
eCommerce Conversion Rate
The Good Stuff is a partly owned subsidiary of Flywheel, selling ready-to-blend smoothie packs via their website to the Greater Vancouver Area. It works very similar to a meal kit service. Flywheel manages their full suite of digital marketing including paid,
SEO, content, and CRO.
Through user research and screen recordings, we found that users were having a difficult time keeping track of their order on mobile – this was particularly important as The Good Stuff has specific rules for order quantities (e.g. minimum 6 smoothies, 12 for free delivery, etc).
To address this, we reworked the mobile order function to include single-tap cart review and persistent filters + guides as the user scrolls.
In a two-month period after implementing the findings, The Good Stuff saw a 179% increase in mobile conversion rate:
Snapshots of Our Work
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