Education brands are missing targets because they're using outdated playbooks. Learn how our integrated, digital-first approach can help you drive record enrolments.
The learning landscape has changed.
Changing regulations, advances in AI, and increasing competition mean schools can no longer rely on their reputation to drive enrolments.
Whether you’re placing students for a Master’s degree or micro-credential, your prospects are seeking answers online on search and social media.
And today’s students are asking new questions. You need to go beyond sharing “what you’ll learn.” Instead, you need show what you’ll unlock for them, how you can prove it, and why they should take the leap now.
We help you answer those questions. We use your answers to convert students by combining our deep educational expertise with world-class growth marketing strategy.
They’re professional, knowledgeable, and proactive – not only in bringing ideas to the table, but in driving our business forward in the digital realm.
I highly recommend Flywheel for any education business looking to expand their online presence.”
TIM HUEBSCH
Digital Marketing Manager
We grow education brands through:
Digital Advertising
Full-funnel programs to drive student interest anywhere they exist online, from Google to TikTok.
SEO
Be the first name they see when researching—whether that’s on Google, YouTube, or ChatGPT.
Marketing Analytics
Track conversions, turn data into insight, and align your marketing data with your admissions CRM.
CRO
Leverage our expertise in high-converting program pages. Then, iterate with data-led A/B testing.
Fractional Digital Leadership
Install a Director of Growth in your organization to align teams and allocate funds.
Content
Create the content that convert students, from articles to automated emails to curriculum packages.
Unlocked new revenue with insight into course channels
6
Platforms
Integrated
5
Dashboards Delivered
When Miss Excel launched her new online course site, she wanted to make sure the data she gets from her site is as clean as the data in her spreadsheet courses.
We partnered with her to deliver end-to-end marketing analytics work: strategy, implementation, and visualization. This helped unlock new insight about her channels, UX, and product mix.
We help you acquire all types of students
The boundaries between higher education, career training, and online learning are disappearing. Our unique expertise helps education brands cater to all three student types—and their journey between them.
Higher Education
We help institutions leverage their data to support recruitment—while aligning with strategic priorities.
Career Training
We build performance-first acquisition engines for educational challengers.
Online Learning
We help digital brands and creators build direct relationships with their students—and nurture them towards larger commitments.
Online Learning
We’ve worked with Flywheel since we launched our platform. I’d recommend them to anyone ready to take their growth marketing to the next level.
Career Training
The paid and organic growth results we’ve observed with Flywheel have exceeded our projections.
Online Learning
If you are on the fence about working with Flywheel I say, DO IT! They went above and beyond to make sure I had everything I needed with my data.
Higher Education
It’s been a pleasure working with Flywheel. They helped us hit application targets during a challenging time when many other programs were down over the year prior.
Career Training
We are 40% up YoY since working with Flywheel. I have enjoyed the small team and specialized approach. They’ve methodically broken down our funnel and addressed our priorities.
Higher Education
We are very happy with the results, insights, and outcomes from Flywheel. Looking forward to working with them again!
Higher Education
Working with Flywheel, we grew from a $2M run rate to over $7M. They were a crucial partner in that growth.
FAQs
We differentiate through:
Whereas other agencies only work with one type of education, we've worked with dozens of education brands across all types of learning, giving us a unique perspective on modern learning.
We act as an extension of your team, meaning we align to your brand, data, and stakeholders in ways other agencies don’t.
We know how to track it, turn it into insight, and turn those insights into action.
Our core services range from $5,000 to $25,000 per month. However, we offer starter and consulting projects for as little as $4,000 for brands looking to validate a channel.
Yes. Often, uncertain marketing needs are the result of uncertain data or expectations. We can help you get clarity from your data and set expectations for what success should look like. On a discovery call, we can review what this looks like.
We aim to hit 3 key outcomes in our first 90 days with clients:
: We’ll find the fastest path to a profitable return. If you are already running ads or ranking highly, we’ll identify low-hanging fruit. If you’re not, we’ll have your first ads or content up in less than 14 days.
dentify our key audiences and platforms. Find the levers to improve performance and scale them. This includes feeding them higher quality/quantity data, aligning with search intent, and establishing creative tests.
: We’ll allocate our team to yours and build a deep understanding of your brand, audience, organization, and acquisition math.
- Cross-industry expertise. Ever wonder how you're doing relative to competition? We've worked with dozens of education brands, so we can tell you. We also have years of learnings on what works and doesn't—creating massive shortcuts relative to an in-house hire.
- Integrated approach. In our model, you get a senior growth marketer allocated directly to your business—not an account or project manager. This allows us to act like a true extension of your team instead of outside group.
