Case Study: SEO For Hitcase

Scenario

Hitcase is a publicly traded, Vancouver-based company that designs and manufactures the world’s most innovative iPhone cases, lenses, and mounts. They’ve established themselves as a premiere brand in the adventure category with their use of high-quality protective materials and their innovative Link system.

Hitcase came to Flywheel for help driving more qualified traffic to their website from search. They had a strong presence on social media and in retail, but felt their website was underperforming from an SEO perspective.

Process

After performing a technical audit of the Hitcase website, we discovered three main areas of improvement:

  1. Their website’s design assets were causing an unnecessarily high load time.
  2. Hitcase needed to explicitly identify target keywords for many of their cases.
  3. They hadn’t yet delineated to Google between their Canadian and USA sites.

As such, all of these issues were causing Google to have a difficulties understanding when to show Hitcase in the search results. Working alongside the Hitcase team, we established a baseline of performance for key terms and identified the best opportunities to drive qualified traffic. After developing a strategic framework, we moved right into a technical implementation of our recommendations. We then continued to work with Hitcase on an ongoing basis to ensure SEO best practices were followed.

Results

In a three-month period after implementing the findings, Hitcase saw the following results:

Increase in Users From Organic Search
92%
Increase in Target SERP Positions
44%
Increase in Revenue From Organic Search
24%
hitcase case
hitcase waterproof
"The team at Flywheel Digital positioned themselves as a major asset to our business. They've been instrumental in developing new opportunities to increase qualified website traffic, online visibility and revenue goals month over month. I would recommend their services to any business, big or small."
EMMALEE BRUNT
Marketing and communications manager at Hitcase