Turning underutilized content into a high-converting lead magnet.
Increase in email revenue
All-time high monthly course revenue
PNC Learning had strong mid and bottom funnel email flows, but no clear way to engage or convert new top-of-funnel users.
We turned a little-used PDF into a high-performing lead magnet, supported by a blog-first email capture strategy and automated email flow. The new lead generation engine brought in an additional 240 subscribers per month, a 33% lift.
This was a key part of our strategy that contributed to an all-time high revenue month for PNC Learning.
“Flywheel helped me break through my $100k/month plateau and hit new all-time highs in revenue. They effectively act like my in-house growth team—night and day from my other agency experiences. They consider every channel (SEO to paid ads), understand my profit goals, and even delegate to my VA.
I’d recommend them to any education business looking for a growth partner.”
JACQUES WONG
Founder, PNC Learning
PNC Learning is an online education platform that helps people prepare for insurance licensing exams. Before starting with Flywheel, nearly all of PNC’s email automation was built around upselling existing students.
But this left a major gap at the top of the funnel. PNC had no way to capture their visitor’s email address if the visitor wasn’t ready to sign up for a course preview. As a result, the “Free Preview” flow was the only consistent driver of email revenue, limiting list growth and audience diversification.
PNC needed a way to:
PNC Learning saw strong growth in list size, engagement and revenue after launching Flywheel’s lead capture and email flow strategy.
1. Email list grew by 725 new subscribers in one month after launch
2. Lead magnet flow drove 49% of total email revenue
The lead magnet flow generated $5,591 in two weeks after it was launched, accounting for 49% of all email revenue in May.
3. Milestone revenue of $126,357 in May
Flywheel’s strategy contributed to PNC Learning’s milestone revenue of $126,357 in May, including a record $11,516 from email.
We addressed this gap in emai in 3 steps:
To engage new visitors and convert them into subscribers, we repurposed PNC Learning’s existing PDF guide into a high-performing lead magnet designed specifically for conversion.
We added several key CRO elements, including:
A 2-step popup and embedded form were launched to additionally collect region and phone number. This allowed for deeper segmentation of leads for future communications.
The flow was triggered when a visitor entered their email through the pop-up or sidebar form, and received the PDF in their inbox. This kicked off an email journey that drove both engagement and revenue.
Interested in working together?
Fill out the form and we’ll reach out to schedule a discovery call.
