Celebrating our inclusion on Globe & Mail’s 2024 List of Canada’s Top Growing Companies 🎉

Drive qualified traffic through SEO

We help you win top positions for both your high-volume competitive keywords and high-intent long-tail opportunities. This is how you reduce your reliance on paid and improve your long-term blended CAC. 

The unrealized potential of SEO

People aren’t always sure what to believe about SEO.

Here’s what we believe:

SEO can empower a brand, not undercut it.

Websites can drive more traffic through organic search than through ads

Blog traffic can lead to conversions.

Keyword research can give you surprising insight into your customers.

Product pages can rank on page 1 for high-intent searches.

You can have great technical performance without a six-figure rebuild

We believe all this because we’ve done it for dozens of digital-first brands. If you believe it too, let’s chat.

Proud winners of Search Engine Land’s Boutique
SEO Agency Of The Year

Our Organic Growth Service

We offer a fully managed SEO program that blends data, algorithm knowledge, brand, and content.
When you engage us, our scope includes:

On-page SEO

Improving your site’s rankings through content & keyword strategies, technical analysis, and on-page SEO. 

CRO

Delivering on-page improvements to reduce friction, better communicate your value prop, and increase conversion rates.

Marketing Data Pipeline

Implementing everything from scroll depth monitoring to server-side attribution to dashboards in Looker Studio.

Content

Developing compelling, search-friendly written content (blogs, product pages, or whatever else your customers search for)

A/B Testing

Performance-driven testing of messaging, design, or CTAs through VWO.

Strategic Reporting

Implementing everything from scroll depth monitoring to server-side attribution to dashboards in Looker Studio.

Add-on Services

  • Domain/Site Migrations
  • International SEO Strategy
  • Automated Email/SMS Flows
  • Creative Production
  • Quiz/Tool Creation
  • Link Building

Our Expertise

eCommerce

See how we grew lululemon Studio’s organic traffic by 729%

Education

See how we drove a $6.15 cost per signup for Lighthouse Labs

Creator-led

See how we turned Miss Excel’s data into actionable insight

Digital Products

See how we drove conversions through people-first content

729%

Grows organic traffic to new content hub

22k

Monthly sessions gained

11%

Share of Voice on search (from 0%)

Brand & attribution-informed SEO strategy

Before Flywheel, lululemon Studio’s traffic primarily came from branded search and paid ads. They hadn’t developed authority in the fitness space. 

We worked with them to develop a non-branded content engine that resulted in a powerhouse content hub, outperforming large-scale competitors in less than 2 years.

What our clients say

“They were able to work extremely nimbly, ebbing and flowing with our shifting business objectives as a true extension of our team.”

“We engaged with Flywheel based on their attribution-informed approach and clear expertise in the SEO space. They were able to work extremely nimbly, ebbing and flowing with our shifting business objectives as a true extension of our team. We created content between both the internal MIRROR team and the Flywheel team for a rich symbiosis of brand and SEO content that worked hard for us.”

KELLY MURPHY

Director of Ecommerce

Who you’ll work with

FAQs

What makes Flywheel Digital’s SEO services different?
Unlike many in the industry, our approach never compromises on brand or customer experience. The experience from organic search needs to help your customer, not misdirect them. Our work is based on principles of consumer intent, not algorithm hacks. This has always been the most sustainable approach to SEO, but in the turbulent current state of SEO, it’s more important than ever.
How does Flywheel Digital’s SEO approach drive success?

There are only four ways to improve your rankingsIdentify the right keywords to rank for:

  • Make your website more relevant and engaging for searchers of those keywords.
  • Make your website an authority on those keywords’ topics.
  • Remove technical obstacles to ranking, such as crawl directives or poor load speed.
  • We identify the priority of these levers for your business and focus entirely on pulling them.
What kind of metrics and data do you use to fuel your SEO strategies?

We work backwards from our north star, which is typically new customers. We define the lagging metrics that will drive them, such as traffic and conversions from organic search. Then we define the leading metrics we can measure right away, such as impressions, ranking changes, and new links.

Let’s talk!

Interested in working together?
Fill out the form and we’ll reach out to schedule a discovery call.