We are a global team of diverse, technical marketers who are obsessed with data and innovation. Get to know who we are and how we work together to keep your flywheel spinning.

Mike CEO Flywheel

Michael Steele


As the CEO, my job is to set the vision & strategy, then make sure everyone else has what they need to execute. Right now, that’s a combination of account strategy, project management, HR, and sales.

I started Flywheel on the side while teaching digital marketing at a local tech school, after hearing from students and partners how much of a need there was a need for a more technical, transparent approach to digital marketing. Flywheel quickly became my focus as we grew. Before that, I founded The Good Stuff (eCommerce) and worked for a SaaS startup while living in San Francisco.

For Fun: I obsessively play & watch basketball, play Switch, and read!
Favourite Brands I’ve Worked On: Virgin Trains, Vans, Lighthouse Labs, DUER
Flo - SEO lead

Florent Fabre

SEO Lead

As the SEO Lead at Flywheel, I help our clients improve their organic strategy. It is the process of planning, outlining, and implementing steps designed to improve their search engine rankings. I also enjoy building client’s Google Data Studio dashboards and have extensive knowledge of Google Analytics and Google Search Console.

For Fun: I love great food, buying the most delicious ingredients, and going to eat in simple but great restaurants.

Favourite Brands I’ve Worked On: AspenClean, Paladin Security,,, Routific.

Katrina marketing intern

Katrina Del Rosario

Content strategist

As a Content Strategist, I support the team with creating and strategizing content. I also work in  other areas like analytics and paid social. I’ve been with Flywheel since the summer of 2020, when I was our first intern! I wrote some of Flywheel’s case studies for our website page and client acquisition, edited client proposals, and helped the team with any client support. 

For Fun: I love to sing! I am a local part-time Disney Princess around the Lower Mainland!

Favourite Brands I’ve Worked On: Glory Juice Co.

Liz - Content lead

Liz Nuttall

Account Director

As Flywheel’s Content Lead, I’m at the centre of the marketing flywheel. My role means working with all the ‘spokes’ to help connect what might otherwise be more siloed and making sure everything is working together towards our clients’ goals. I have varied experience in marketing and operations, with a focus on strategy, non-technical SEO, and digital advertising. 

For Fun: I love to camp, hike, listen to podcasts, and do yoga!

Favourite Brands I’ve Worked On: Cactus Club Cafe, DU/ER, Lighthouse Labs, You Move Me, and Silver Hills Bakery.

Roxanne - Content Strategist

Roxanne Bonilla

Content strategist

As a Content Strategist, my mission is to add value to a reader’s life. At Flywheel, I work to add value via web pages, blogs, and online ads. Beyond writing, I also work with a number of PPC accounts through Facebook and Google Ads.

For Fun: I love to snowboard, paddleboard, swim, and hike.

Favourite Brands I’ve Worked On: The Stollery Children’s Hospital, UNHCR Canada, Backside Tours, Rohit Communities, JACEK Chocolate.

Mike Burnside - Flywheel Digital Paid Lead

Mike Burnside

Digital Advertising Lead

As Flywheel’s Digital Advertising Lead, I focus on paid advertising efforts across the spectrum.

I’ve been working in digital marketing for about 6 years, doing everything from SEM, SEO, and SMM to reputation management, content creation, and site management. I like working with data-heavy and intimidating platforms that have countless knobs and levers, so that I can simplify things for a client. It’s really rewarding to take complex systems and distill them down so that they’re understandable to others

For Fun: I find quests to accomplish on my bike, play a multitude of games, and do some backyard woodworking!

Favourite Brands I’ve Worked On: Vega, Save On Foods, Tourism Richmond, First West Credit Union, Trail Appliances.

Laure - Analytics lead

Laure van Ravensberg

Analytics lead

As the Analytics Lead at Flywheel, I focus on all digital analytics related work. I have 2 fields of expertise, which are both digital analytics: analysis & implementation; and programmatic marketing. This helps me look at the bigger picture of digital marketing.

For Fun: I am quite fanatic in kickboxing and Muay Thai!

Favourite Brands I’ve Worked On: Vattenfall, Hunter-Douglas, Scotch&Soda, Simpel, O’Neill.

Natasha, SEO Strategist at Flywheel Digital

Natasha Burtenshaw-deVries

SEO Strategist

As an SEO Strategist, I’m a big believer in holistic SEO and love working on all aspects of it from content writing to technical optimizations. At the end of the day, rankings don’t matter if you don’t nail the search intent or user experience.

For Fun: I’m a big soccer fan, an avid sailor, and a big music person. I play trombone in a local orchestra and also play the violin. 

Favourite Brands I’ve Worked On: ActivePro Nursing & Home Care Inc., KeepRite Refrigeration,
Vista Condos on Charlton, Voyago.

Dillon - Paid ad contractor

Dillon Zed

Digital Advertising Strategist

I have worked with Flywheel for over 2 years as a digital advertising contractor. I’m able to bring insights from other verticals and keep client’s paid ads performing well, no matter the demand. I keep one foot in the technical, and one foot in the creative!

For Fun: I enjoy learning new things. I also love to hang out with my family!

Favourite Brands I’ve Worked On: Barons of Beef, Lighthouse Labs, Travelers Finance, Juniper.

Noud - Web development contractor

Noud de Rover

Web development contractor

I work with Flywheel as a web development contractor. I’m responsible for programming tasks and insights. This can be anything from creating new pages and designs for an existing website, fixing website issues, optimizing the loading time of a website, coding, etc. The platforms I find myself mostly working in are WordPress, SquareSpace, and Shopify. I really enjoy tweaking websites to help reduce the loading time, building new websites, add additional components, work with on-site and off-site SEO, CSS, jQuery, PHP, etc

For Fun: I love enjoying the beautiful outdoors in B.C.

Julia - Analytics consultant

Julia Zhou

Analytics Strategist

I work part-time as an analytics consultant for Flywheel clients, focused on analytics and implementation. I have 5 years of experience working on analytics in digital marketing agencies and in-house. I have experience in all areas of DM, as well as web development.

For Fun: I play with my 2 kitties and love to cook or bake!

Favourite Brands I’ve Worked On: Best Buy, Lululemon.

Rob Holt

Digital Advertising Strategist

As Digital Advertising Strategist, my work involves the end-to-end planning, execution, management and optimization of marketing campaigns delivered across Paid online traffic channels (search, display, social, etc.).

For fun, I’ve been reading, playing video games, and continuing to fall behind on the streaming recommendations of friends. I’ve also recently taken up the harmonica again, unless/until the neighbors complain. 

Favourite Brands I’ve worked on: EQ3, HRPA, Torstar, Travel Manitoba, Quarks Shoes.

Sebastian Montenegro

Marketing Coordinator

My primary responsibility is to develop the Flywheel brand. I will also be applying my agency experience to grow some of our client’s digital footprint and my operations and logistics background to make Flywheel’s project management process more intuitive.

Outside of work, I am a keen soccer enthusiast. I follow all the big leagues, particularly La Liga, since I am a die-hard Real Madrid fan. I also curate and share Spotify playlists!

Favourite Brand I’ve worked on: Glory Juice Co.

Seyna Kim

Marketing Coordinator

My role at Flywheel is to support in executing digital marketing campaigns for SEO, CRO, email and digital advertising. I also tackle various project management tasks and help grow the Flywheel brand through social, blog and newsletter.

For fun, I like to try new things! Recently, I have scrapbooked, started sewing, and almost completed my first knitting project!

Favourite Brand I’ve worked on: BN3TH Apparel.

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