Data
We’re data nerds at heart. We build full-stack marketing analytics and attribution systems that give you the conviction you need to scale.
Actionable marketing data is your competitive advantage.
The data that marketers have used for years—browser data and interest targeting—is quickly disappearing. But there’s good news: algorithmic targeting and server-side tracking are more effective than ever.
With our growth-focused analytics services, you’ll harness the power of a modern data stack to drive targeting, make informed decisions, and stay ahead of the competition. In a world where your ability to understand and leverage data is the ultimate marketing competitive edge, we help you sharpen that edge.
How we can help
Tracking
Whether you’re migrating your site to a new CMS or launching a new growth channel, we’ll set up website tracking that feeds the right signals into your data pipeline.
Attribution
Go beyond last-click data to understand your true CAC. We help marketing teams align on an attribution model using platform, website, product, and CRM data.
Visualization & Analysis
Go beyond rankings and ROAS. Know exactly which channels are driving revenue and how to project their future performance.
Our Process
We take a fully managed, end-to-end approach. You tell us your business goals and questions, we’ll come back with the reports to answer them.
Strategy
Defining how we measure performance, gather insight, and set priorities.
Implementation
Full technical instrumentation of tags, code, conversions, filters, and more.
Visualization
Generating charts, trendlines and correlations to distinguish signal from noise.
Our Stack
Unlocked insight and revenue with attribution visibility into channels, UX, and product mix
6
Platforms
Integrated
5
Dashboard
Pages delivered
When Miss Excel launched her new online course site, she wanted to make sure the data she gets from her site is as clean and actionable as the data in her spreadsheets. We partnered with her to deliver end-to-end marketing analytics work for her new site: strategy, implementation, and visualization. This helped unlock new insight about her channels, UX, and product mix.
What our clients say
“If you are on the fence about working with Flywheel I say, DO IT! Their team went above and beyond to make sure I had everything I needed with my data.”
Working with Michael and the Flywheel team has been an absolute dream! They quickly and efficiently built me an easy to use dashboard with all the metrics I have been dying to know!
Kat Norton
Owner, Miss Excel
Who you’ll work with
FAQs
We typically work with people who are:
Updating their website. This can be a new experience, design, or back-end CMS change–anything that might affect the data they track.
Looking to align CRM/server-side data with marketing data. Typically, they’re working with Segment or Hubspot and trying to get the most of it.
Seeking clarity on their attribution. They’re using a last-click model, or platform’s 7-day click/1-day view model, or they don’t know what model–and are looking for a better perspective.
As client-side data (in the browser) becomes less reliable, we are helping our clients set up server-side systems to complement them.
Also, we advise clients: don’t stress too much! Third-party cookies are being phased out now, but first-party cookies aren’t going anywhere anytime soon, and most of the core pixels marketers use (Google, Meta, et cetera) are now first-party.
