Organic Growth

10 years ago, SEO was a
dark art.

It was a race to see who could game the algorithm the quickest. The formula for success changed all the time.

It was also optional.

Brands didn’t need organic search. They could rely on ads, social media, their retail store, or some other channel to drive growth.

But in the last 10 years, we’ve seen that every marketing channel is open to disruption risk. In fact, there’s been only one constant in digital: people Google things.

Organic search is now the most reliable, important channel for most brands.

The good news is that growing through organic search isn’t a dark art anymore.

It’s a reliable practice of marrying technical, creative, and strategic work. It’s based on business fundamentals: understanding who your customer is, what they’re looking for, and how you can help them. And it can lead to extraordinary growth for your business.

We’ve organized our service around this philosophy. The result has been award-winning, game-changing growth for our clients.

Traffic

SEO

Improving a site’s rankings through content & keyword strategies, technical analysis, and on-page + off-page SEO.

Content

Developing compelling, search-friendly written content (blogs, product pages, or whatever else your customers search for).

Conversion

CRO

On-page insights to reduce friction, address cognitive biases, and communicate your value proposition.

A/B Testing

Performance-driven testing of messaging, design, or CTAs through Google Optimize.

Analytics

Systems

Everything from tracking scroll depth on articles to custom engagement visualizations in Data Studio.

Strategic Reporting

More than just traffic and rankings. We align on a reporting framework that ensures our results tie back to your profit.

Add-on Services

Sometimes, the best improvements in organic performance happen outside the SERP. We offer performance-driven add-on services to supercharge results:

Domain Migrations

Automated Email/SMS Flows

Marketing Analytics Implementation

International SEO updates

Photography & Videography

Quiz or Tool Creation

Who We Work With

We work with marketing and growth leaders in 3 verticals who see organic search as a key long-term growth channel for their business:

Who You’ll Work With

Our team is Canada-wide and digital-first. We take pride in our unique blend of technical, creative, and strategic talent. Most of us previously worked in one of our key verticals, and all of us have a proven track record in organic growth. And we know the power of a well-placed emoji.

We are the proud winners of Search Engine Land Boutique SEO Agency Of The Year 2021

“For the past 2 years, Lighthouse Labs has depended on Flywheel as not only our digital agency, but as a trusted partner in the ever-changing digital education landscape. We wouldn’t be nearly as excited about our next stage of growth if it weren’t for our confidence in our ability to scale with Flywheel as a partner.”

JENNIFER DI MARIADirector, Growth Marketing at Lighthouse Labs

“Partnering with Flywheel to drive our content and technical SEO strategy has been instrumental to our growth at Force by Mojio. Despite being a startup in a highly crowded B2B space, we consistently see MoM growth in our organic conversions and key metrics. Beyond their technical expertise, everyone at Flywheel has been wonderful to work with. As far as agencies go, they’re the dream.”

JONI TAISEYDirector, Growth Marketing at Force by Mojio

“Flywheel has provided immeasurable value to Juniper. They’ve integrated fully into our team and we’re thrilled to have them in the trenches with us. I would highly recommend them to any company looking to take their growth marketing to the next level.”

NIKITA KOPOTUNCOO at Juniper

Let's Chat!

Reach out to start a conversation about how we can help scale your business through organic search.

10 years ago, SEO was a dark art.