Drive qualified conversions through SEO & GEO
We embed our senior growth team and proprietary data framework in your business to win you top positions in Google and ChatGPT.
This is how you reduce your reliance on paid, future-proof your business, and improve your long-term blended CAC.
The unrealized potential of SEO/GEO
People aren’t always sure what to believe about SEO and GEO*.
Here’s what we believe:
SEO/GEO can empower a brand, not undercut it.
Organic search can drive even more conversions than paid.
LLMs can be a meaningful source of customers.
Keyword research can give you surprising insight into your customers.
Progress in LLMs and SERPs can be measured in weeks, not months or years.
You can have great technical performance without a six-figure rebuild.
*(GEO: Generative Engine Optimization, the practice of improving citations in LLM answers).
We believe all this because we’ve done it for dozens of digital-first brands. If you believe it too, let’s chat.
Proud winners of Search Engine Land’s Boutique
SEO Agency Of The Year
What our clients say
“They were able to work extremely nimbly, ebbing and flowing with our shifting business objectives as a true extension of our team.”
“We engaged with Flywheel based on their attribution-informed approach and clear expertise in the SEO space. They were able to work extremely nimbly, ebbing and flowing with our shifting business objectives as a true extension of our team. We created content between both the internal lululemon team and the Flywheel team for a rich symbiosis of brand and SEO content that worked hard for us.”
KELLY MURPHY
Director of Ecommerce
What we do
We embed a senior growth team into your business, powered by our proprietary data framework, to do whatever it takes to improve your organic conversions. This includes:
Core Services
Our primary levers for driving growth.
On-page SEO/GEO
Improving your site’s rankings through content & keyword strategies, technical analysis, and on-page SEO.
Content
Creating search-friendly content (blogs, product pages, or whatever your customers search for). Human-first, AI-supported.
Off-Page SEO
Includes link building, ChatGPT audits, Google reviews, and all the other ways your business shows up online.
Support Services
Additional capabilities to ensure your growth is never roadblocked.
CRO
Delivering on-page improvements to reduce friction, better communicate your value prop—fully included.
Marketing Data Pipeline
Implementing everything from scroll depth monitoring to server-side attribution to dashboards in Looker Studio.
Marketing Automation
Working as a Klaviyo and Hubspot partner to leverage email and SMS workflows, converting visits to leads and leads to customers.
Add-on Services
For the moments when all-in technical expertise is mission-critical.
- Site Migrations or Rebuilds
- International SEO Strategy
- Rankings Drop Audit
- Team Lunch and Learns
729%
Grows organic traffic to new content hub
22k
Monthly sessions gained
11%
Share of Voice on search (from 0%)
Case Study: Brand & attribution-informed SEO growth
Before Flywheel, lululemon Studio’s traffic primarily came from branded search and paid ads. They hadn’t developed authority in the fitness space.
We worked with them to develop a non-branded content engine that resulted in a powerhouse content hub, outperforming large-scale competitors in less than 2 years.
Working with Flywheel, we grew from a $2M run rate to over $7M. They were a crucial partner in that growth.
We’re thrilled to have Flywheel integrated in the trenches with us. They’ve ticked all our boxes and provided immeasurable value.
We chose Flywheel based on their data/attribution-informed approach and clear expertise in the SEO space. It paid off in the results.
Flywheel has been instrumental in developing new opportunities to increase qualified traffic and revenue goals. I would recommend their services to any business, big or small.
“Working with Flywheel was a game-changer. They helped us develop an SEO and content strategy from the ground up, and it was instrumental to our company’s success. They’re good people, I love working with them, and highly recommend their expertise.”
The paid and organic growth results we’ve observed with Flywheel have exceeded our projections.
Our organic traffic has quadrupled over the 5 years we’ve worked with Flywheel. They regularly deliver data-backed SEO insight and feel like an extension of our team.
Flywheel was a great additional resource for our team. They helped get our digital growth off the ground smoothly, and their educational, open approach was really nice.
Who you’ll work with
FAQs
Unlike many in the industry, our approach never compromises on brand or customer experience. The experience from organic search needs to help your customer, not misdirect them. Our work is based on principles of consumer intent, not algorithm hacks. This has always been the most sustainable approach to SEO, but in the turbulent current state of SEO, it’s more important than ever.
There are only four ways to improve your rankingsIdentify the right keywords to rank for:
- Make your website more relevant and engaging for searchers of those keywords.
- Make your website an authority on those keywords’ topics.
- Remove technical obstacles to ranking, such as crawl directives or poor load speed.
- We identify the priority of these levers for your business and focus entirely on pulling them.
GEO is Generative Engine Optimization, or the practice of improving your visibility in AI tools like ChatGPT, the same way SEO improves your visibility in search engines like Google. This practice also goes by AIO or LLMO—it's all the same thing.
We believe that "SEO" ultimately includes all kinds of search, including search engines, LLMs, social search, and video search. All our engagements consider all these types of optimization. However, we have given GEO special consideration because it has become so strategically important.
Month 1: Research & strategy. Defining your search opportunity and roadmap to achieving your goals. Addressing any clear low-hanging fruit.
Month 2: On-page implementation. Working with your team (or doing it for you) to implement technical changes
Month 3: Establishing steady-state. Ongoing content creation, link building, and analysis.
- We are experts in leveraging AI for marketing. AI is core to all our marketing workflows, with humans always on either side of it. For example, in writing an article, we would have a human select the topic and gather the subject matter insights, our own pretained AI support in writing the first draft, and a human doing the final edit.
- AI is critical to our GEO strategy. Part of how we make gains in LLM mentions is by reverse engineering AI answers.
We've developed an approach, complemented by our suite of technology, to ingest, analyze, and report on marketing data. Our framework is the combination of our approach and technology.
We're able to unify marketing data from any source, whether you're on Shopify, Hubspot, or a completely custom CMS.
Our approach is based on the concept of a "North Star" metric: the one main goal we're looking to drive. This ensures we're aligning to actual business results—not fluff.
