The education industry is undergoing massive upheaval. We scale growth channels for the next generation of industry leaders.
Learn how our integrated, digital-first approach to enrollment marketing can help you drive record students.
The modern education growth playbook.
Education isn’t going back.
Changes in AI, digital tooling, and the job market are leading to massive shifts in how people learn. It’s also shifting how they decide where to learn.
Whether you’re placing students for a Master’s degree or micro-credential, your prospects are seeking answers online on search, LLM, and social.
And today’s students are asking new questions. You need to go beyond sharing “what you’ll learn.”
Instead, you need to show what you’ll unlock for them, how you can prove it, and why they should take the leap now.
We help you answer those questions. We convert questions to students by combining our deep educational expertise with world-class growth marketing strategy.
If you’re ready to level up your approach to student acquisition, let’s talk.
EdTech
We’ve worked with Flywheel since we launched our platform. I’d recommend them to anyone ready to take their growth marketing to the next level.
EdTech
The paid and organic growth results we’ve observed with Flywheel have exceeded our projections.
EdTech
If you are on the fence about working with Flywheel I say, DO IT! They went above and beyond to make sure I had everything I needed with my data.
Higher Education
It’s been a pleasure working with Flywheel. They helped us hit application targets during a time when many similar programs were down over the year prior.
EdTech
We are 40% up YoY since working with Flywheel. I have enjoyed the small team and specialized approach. They’ve methodically broken down our funnel and addressed our priorities.
Higher Education
Flywheel’s analytics expertise has been a game changer. Their evidence-based recommendations have directly informed our new strategy and more efficiently uncovered actionable insights.
EdTech
Working with Flywheel, we grew from a $2M run rate to over $7M. They were a crucial partner in that growth.
Career Prep
Flywheel’s knowledge of relevant practices is complemented by an enthusiasm to embrace our team’s goals, values, and organizational structure. I often forget they aren’t my full-time coworkers!
We grow modern education brands through:
Digital Advertising
Full-funnel programs to drive student interest anywhere they exist online, from Google to TikTok.
SEO
Be the first name they see when researching—whether that’s on Google, YouTube, or ChatGPT.
Marketing Analytics
Track conversions, turn data into insight, and align your marketing data with your admissions CRM.
CRO
Leverage our expertise in high-converting program pages and iterate with live A/B testing.
Fractional Digital Leadership
Install a Director of Growth in your organization to align teams and allocate funds.
Marketing Automation
Working as a Klaviyo and Hubspot partner to leverage email and SMS workflows, converting visits to leads and leads to customers.
Unlocked new revenue with insight into course channels
6
Platforms
Integrated
5
Dashboards Delivered
When Miss Excel launched her new online course site, she wanted to make sure the data she gets from her site is as clean as the data in her spreadsheet courses.
We partnered with her to deliver end-to-end marketing analytics work: strategy, implementation, and visualization. This helped unlock new insight about her channels, UX, and product mix.
From lecture halls to learning apps.
If your core product is learning, we’ve grown a business like yours – especially if you are challenging norms. We’ve served K-12 to career changers and everything in between.
EdTech
For innovators in education, whether that’s community-based or AI-enabled, we ensure your growth strategies are as forward-thinking as your learning models.
Career Prep
Entering a new career is a transformative decision. We build funnels that give students confidence to make that decision with you.
Higher Education
For forward-thinking institutions , we drive your digital enrollment marketing. Build an org that’s data-driven and performance-oriented.
Flywheel helped me break through my revenue plateau and hit new all-time highs.
They effectively act like my in-house growth team—night and day from my other agency experiences. They consider every channel (SEO to paid ads), understand my profit goals, and even delegate to my VA.
I’d recommend them to any education business looking for a growth partner.”
JACQUES WONG
Founder
FAQs
We differentiate through:
Whereas other agencies only work with one type of education, we've worked with dozens of education brands across all types of learning, giving us a unique perspective on modern learning.
We act as an extension of your team, meaning we align to your brand, data, and stakeholders in ways other agencies don’t.
We know how to track it, turn it into insight, and turn those insights into action.
Yes. Often, uncertain marketing needs are the result of uncertain data or expectations. We can help you get clarity from your data and set expectations for what success should look like. On a discovery call, we can review what this looks like.
We aim to hit 3 key outcomes in our first 90 days with clients:
: We’ll find the fastest path to a profitable return. If you are already running ads or ranking highly, we’ll identify low-hanging fruit. If you’re not, we’ll have your first ads or content up in less than 14 days.
dentify our key audiences and platforms. Find the levers to improve performance and scale them. This includes feeding them higher quality/quantity data, aligning with search intent, and establishing creative tests.
: We’ll allocate our team to yours and build a deep understanding of your brand, audience, organization, and acquisition math.
- Cross-industry expertise. Ever wonder how you're doing relative to competition? We've worked with dozens of education brands, so we can tell you. We also have years of learnings on what works and doesn't—creating massive shortcuts relative to an in-house hire.
- Integrated approach. In our model, you get a senior growth marketer allocated directly to your business—not an account or project manager. This allows us to act like a true extension of your team instead of outside group.
No. While we most commonly work with marketing leaders, we also work directly with founders or C-suite executives that own growth.
